There was a time when bringing on a new customer was a straightforward three-step process: You received the contract. (Surprise!) You delivered. (Hopefully on time and to expectation) You got paid. (Optimistically as promised)
There was a time when bringing on a new customer was a straightforward three-step process: You received the contract. (Surprise!) You delivered. (Hopefully on time and to expectation) You got paid. (Optimistically as promised)