It never gets easier, you just get better

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

I watched a couple training videos this week.  The phrase “It never gets easier, you just get better,” was repeated over and over. No matter what you are trying to improve, this is a great mantra.  It’s all about change, taking risks, adapting to changing conditions and staying on top of your game.  It’s about pushing yourself to achieve ever

What lies do you tell yourself?

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

In the past, word of mouth and referrals had kept JoAnn’s company busy. But the market was changing with new technology and growing competition.  Sales were starting to slump.   JoAnn knew something had to be done, but she lacked confidence in her own judgment.  She felt ineffective discussing sales with customers.  When she talked to a business mentor about her

What You Measure Matters

Linda LaitalaBusiness, Management, SalesLeave a Comment

A machine shop owner was working hard to add large companies to her customer list.  She courted several and finally landed a gem.  Or so she thought.  A year into the relationship, the new customer was 40% of her workload; she was ecstatic. 

When You’re Asked to Keep Something Confidential

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

This might be the shortest and most important blog I write all year.  If you’re asked to keep something confidential…do it. Information is valuable currency and it’s great to be “in the know”.  But in business, reputations are built on trust; keeping information you have been entrusted with confidential makes you credible and trustworthy. The same holds true in personal