Have You Watered Your Customers Lately?

Linda LaitalaBusiness, MarketingLeave a Comment

My husband is engaged in a serious conversation with the United States Postal Service about why it takes a package 8 days to travel 400 miles.  To their credit, USPS is doing a commendable job of keeping him informed of their activity on his behalf.  That positive activity doesn’t however get the product to his customer any faster, and the

Motive, Means & Marketing

Linda LaitalaBusiness, MarketingLeave a Comment

A friend of mine is a big fan of TV police shows.  She delves into every story as investigators determine motive, means and opportunity.  What was the reason behind the crime?  Was a weapon used?  Did anyone have cause? Scientific rigor is used in ferreting out all the information, checking alibis, access and witnesses.  Adhering to a strict process is critical

Don’t Get Caught Without An Answer

Linda LaitalaMarketing, SalesLeave a Comment

When I owned Raven Machine and Tool, I made a list of companies I wanted on my customer list.  Tennant was at the very top.  They had a reputation for producing top quality products.  They were loyal to suppliers, paid promptly and when potential customers saw you worked with Tennant they knew you were a good supplier.   

No Succession Plan? It’s A Recipe For Disaster

Linda LaitalaBusiness, MarketingLeave a Comment

I admit it. We didn’t have a succession plan for our business. We didn’t talk to our attorney or our CPA before we put our business on the market; we just talked to our broker who advised us to talk to our attorney and CPA.  We were stupid-stupid-stupid and it cost us tens of thousands of dollars.