Differentiate: Find Your Secret Sauce

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

When I owned a machine shop, it was a challenge to market the company.  There were thousands of small job shops just like mine in Minnesota; to “differentiate” the company was difficult. Buyers knew shops had different capabilities.  They machined round parts or square; aluminum or steel; big parts or small.  Some shops specialized in government contracts, while others preferred

“Why’d He Bring That Chicken Hawk?”

Linda LaitalaBusiness, Employees, Management, SalesLeave a Comment

My husband’s grandparents emigrated from Finland to a small farm near Chisholm.  Northern Minnesota was rugged country in those days.  Timber wolves and bears were plentiful; they found domestic livestock easy prey. To protect their animals, everyone carried a rifle when they left the house.  My husband’s five uncles were skilled shooters; they passed that ability on to their young

No Whining Allowed

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

We all know people who whine. I don’t want to do this. It’s too hard. How come I have to do all the work? Whining wears everyone down.  Worse, it does no good!  It spreads like wildfire; sending negative energy everywhere.  It’s contagious too.  Everyone in an office is happy, then the complainer starts; in no time, everyone has caught

Are you blind to possibilities?

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

Do you occasionally feel stuck?  Bored?  Frustrated?  Do you wonder if there are missed opportunities: a new connection, a more profound sense of purpose, a new adventure? The truth is new possibilities are always within your reach.  Every day, the decisions you make can open new possibilities.  Some choices may seem inconsequential, some profound.  It’s easier to stay in your

Oreo Cookie Performance Reviews

Linda LaitalaBusiness, Management, SalesLeave a Comment

Oreo Cookie performance reviews sound like a good idea.  When discussing a performance issue with an employee, you NEVER start with the issue itself.  Instead you start with a compliment: Hey Monica, the summary report you do at the end of each month is a great way to keep tabs on what you’re accomplishing. Then share the less positive feedback:

Pay no attention to the man behind the curtain

Linda LaitalaBusiness, Management, SalesLeave a Comment

In the Wizard of Oz, Dorothy had just one wish, to get back to Kansas.  Her journey was interrupted many times, by witches, a scarecrow, a cowardly lion and a tin man.  She had to overcome numerous challenges on her quest. But even fields of poppies and flying monkeys could not sidetrack Dorothy.  

Picky, picky, picky

Linda LaitalaBusiness, Employees, Management, Marketing, SalesLeave a Comment

Mark saw his bosses’ reaction to his project and knew he was in trouble.  “She’s so picky.  Why does everything have to be done exactly her way?”  Karen, Mark’s boss had the opposite reaction, “Why can’t he just do exactly what I tell him?  Why does e have to improvise?” Bosses are usually good at what they do, that’s why