Every time a potential customer comes in contact with a product or service, there is an opportunity to create a MOMENT OF MAGIC. It’s the moment when every aspect of a transaction is simple, easy, and pure joy.
Four Simple Questions To Improve Your Business
Cleaning out files last week, I ran across a list of questions one of my roundtable members shared 10 years ago. They are as relevant today as they were then.
New Clothes. New Shoes. New Haircut.
What comes to mind when you think of fall? For me, it’s cool, crisp days, brilliantly colored leaves, and going back to school.
Can You Afford to Ignore Customers?
Jim went shopping for a high-end, luxury car. He showed up at six dealerships in jeans, driving a compact rental. All sold expensive cars, yet only one showed genuine interest. The manager took all the time Jim needed, was highly knowledgeable, and even told him when he could come back to look at a soon-to-be-released new model.
I Can’t Fire Him!
At a recent Roundtable meeting, David shared his concern regarding an employee who was padding his timecard with overtime hours he wasn’t working. This wasn’t the first time Joe had been caught stealing; the last time it was for taking scrap material. Unfortunately, Joe is the only person who performs a complicated assembly process in the factory. So, David has
An Opportunity or A Vacation?
Jim spent the better part of a week in Las Vegas at the annual Furniture, Home Décor, and Gift Market. People from all over the world annually attend. Jim spent long days talking to exhibitors and negotiating prices on unique items to fill his store.
Who’s Your Number 2?
A couple of years ago a member came to a Raven roundtable with the following issue: “My Dad is dying from cancer, and I want to be with him. I don’t have anyone trained to run my company while I’m gone. What can I do?”
Is ‘Good, Better, Best’ smart business?
Good, better, best. Never let it rest. ‘Til your good is better and your better is best. ~St. Jerome
Arm’s Length Management
After 20 years building the company he founded, Fred semi-retired. He believed he had put in place the right people to carry on his vision.