The beginning of each year brings a list of new goals for companies:

• Increase sales
• Control costsTags
• Improve margins
• Bring on # number of new accounts

 Savvy company leaders post their goals conspicuously where everyone can see them. They might even gather all the employees together and give them the rah-rah speech about where the company will go in the next year. Then each month of the year they will mark progress by posting graphs and pie charts showing how the company is doing. How do you spell b-o-r-i-n-g?

What if you tried something different? What if you developed a theme around your goals? What turns your employees on? Is it baseball? NASCAR? Football? Volunteering (Habitat for Humanity? Homelessness? Food shelters? Mentoring?) Ask them!

Then bring a committee together (two to four of your most creative thinkers) and challenge them to graphically depict your corporate goals in a way that would engage the most employees.

Do you think this sounds like a waste of time? Do you think your employees will laugh at you for trying something different? Worse yet, do you think they will ignore your efforts? They might, but take heart. Your employees won’t care until they know how much you care about building a more successful business which in turn gives them a better job and more security. Once you show your passion, your commitment and your sincerity, most employees will get on board and help make things happen.

Make it fun and make it personal.

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“The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it.”
  ~ Thank you Sara Caputo