Everyone wants to be unique and noticed by customers. It sounds easy, but doing it right requires effort.
In his book Purple Cow, Seth Godin points out that the world is full of black and white cows and even brown cows. Once you’ve seen one, you’ve seen them all. But, if you saw a Purple Cow, it would stand out. It would be remarkable. Creating Purple Cows takes passion, guts and daring.
The book lists 30 key points, here are a few to get you started.
- Make a simple consumer wish list. Look for gaps you can fill between what people want and what they’re getting.
- Think about the current leader in your market – what one thing would you change about their product or service to make it remarkable?
- Convenience is king – how can you make buying, using, consuming or disposing easier?
- Your business card is your product in print. Make it more remarkable! Think metal or MOO.
- Explore limits. How would you create the cheapest, the most expensive, the biggest, the smallest, the fastest, the slowest, the oldest, the newest product or service?
- If you were going to make a parody or spoof of your product, what would it look like? This will give you a clue to what could be remarkable about your product. Think Dollar Shave Club.
The opposite of remarkable isn’t bad or poorly done. The opposite of remarkable is very good. Very good happens every day, it’s hardly worth mentioning. Purple Cows are rare because they require extra effort, taking risks, being different and pushing boundaries.
Create your own Purple Cow. Be remarkable.
The road is easier together,