Just Beat Them Over The Head With a Value Stick!

Linda LaitalaBusinessLeave a Comment

Just Beat Them Over The Head With a Value Stick!

My business is in the middle of a transformation…and this time I mean it.

  In December for as far back as I can remember I’ve taken stock of where I am and where I want to go. I’ve looked at the economy to see what’s changed. I’ve reviewed where my members are and where they want to go. I’ve scoped out my competition to see what they’re doing.

I’ve tweaked this and moved that. I changed a few processes and vowed to do a better job the next year. But I always felt something was missing; that I wasn’t really any better than I was in the past. How could I provide more value? What exactly does providing more value mean to my customers?

I ran across this list of ways to provide value by Jeff Gitomer** that helped me focus on what I need to do to truly “up” my game. Jeff is one of my favorite authors. I hope the list will help you as well.

1. Ease of doing business with you.

2. Ease of contact with you and anyone in your company.

3. Ease of use after purchase.

4. Increase in productivity for the customer.

5. Availability of service when the customer needs it.

6. Boost in customer moral after product or service is installed.

7. Reasonably affordable and market price aligned. NOT the cheapest – rather the best value.

8. Additional profit to the customer (not savings of money). How does the customer really monetarily benefit from overall use?

9. Assurance to the customer, and perception by the customer that there is a perfect fit.

10. Assurance that there is no risk in doing business or purchasing. Otherwise stated as “their peace of mind.” Total reduction or elimination of their perceived risk in doing business with you. Without this, the first nine points don’t matter.

Good luck.

Click here to read the complete article by Jeff Gitomer and find out about the “value stick”.

Did you like this blog? Please let me know.


“You don’t get paid for the hour. You get paid for the value you bring to the hour.”
  ~ Jim Rohn

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