The purchasing manager’s office wall was peppered with quotes on colored postcards. There were quotes about quality, pricing and appreciation. He enthusiastically explained that a supplier sends a quote-card every month as a thank you for doing business with them. He enjoys sharing them.

What is it about you, your company or your product/service that would elicit such a positive response from a customer?

Here are some examples of companies that give people something to talk about:

Snapple – a friend’s teenager will only drink Snapple and they always read the “Real Fact” under the cap.

Dove Chocolate has a message on the wrapper of every chocolate.

Even Hall Cough Drops have a “Pep Talk” on every wrapper.