MARCH 2020 ANSWER TO THE QUESTION OF THE MONTH: If there was a downturn in the economy, what 3 things in your business could be eliminated and your company would still run effectively?

problem

If there was a downturn in the economy, what 3 things in your business could be eliminated and your company would still run effectively?

I’ve started the process already.

  • Walk-ins and phone calls have gone down dramatically.  No need for a receptionist, laid her off last Friday.
  • Stopped all non-essential purchases.
  • May need to cut back hours.
  • Consider eliminating someone else.

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Be Steady

My nephew Charlie is 28, smart as a whip and autistic.  He lives with his brother James.  When life throws him a curve-ball and his schedule is disrupted, he becomes agitated, out of sorts and hard to communicate with.  Last week, the family returned from a long-anticipated vacation.  They have had to self-quarantine.  Charlie is consumed with worry about the situation.  James is good at reading Charlie and during these times he calmly and quietly tells him, “Charlie, be steady.”  While things still may not be right in his world, Charlie trusts that James will explain what he cannot understand.

Are You On A Knife Edge?

Recently, I heard an entrepreneur use a term I had not heard before: She said she felt like she was on a knife-edge as she was growing her business.

knife edge is a situation where nobody knows whether something good or bad is going to happen next.  The company could fail at any moment.

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Spend Your Time On Things That Matter Most

In Seven Habits of Highly Effective People, Stephen Covey tells the story of his wife chairing an important hospital fundraiser.  Combining a busy family and chairing the committee were overwhelming her.  She started calling her friends to help.  Her best friend listened to her request and replied, “I’d love to help you out, but I promised my family that I wouldn’t take on anything else right now.  Thanks for asking, though”.  Covey’s wife looked at her husband and said, “I wish I’d have said that when they asked me.”

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The Middle is Uncomfortable

Joe’s company was in dire need of a marketing director.  With several new products to be launched, marketing was a bottleneck.  The CFO, Sandy, recommended that Joe consider her friend Lisa.

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FEBRUARY 2020 ANSWER TO THE QUESTION OF THE MONTH: Describe your most successful technique for getting customers.

problem

Describe your most successful technique for getting customers.

  • We used to do a lot of advertising.  Now we focus on social media.  I think it’s word of mouth and being consistent in the work we do.  We’ve worked a long time on the sympathy business – people who come in say they can always tell which flowers came from our shop.  Building up the customer base and keeping a quality product out there is most effective.  We also have a big sign to attract people when they drive by.

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Hey Boss, I Have Cancer

John ran a busy manufacturing company.  One day his bookkeeper came into his office, closed the door, took a deep breath and said, “I’ve just been diagnosed with stage 4 cancer.”

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How to Say Goodbye

After many years and thousands of dollars in services, Marie’s favorite stylist retired from XYZ Salon. Marie tried unsuccessfully to find another stylist that made her look and feel as good as her previous one had but to no avail. Frustrated, she scheduled an appointment at a different salon. She was thrilled with the results.

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Comfortable and Coasting

We all have moments of feeling “in the zone.” It’s the perfect time when all your cylinders are firing. It’s exhilarating and fun.

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