Six ways to attract “Cream of the Crop” Employees

Linda LaitalaAround The Table, Business, Employees, Leadership, Management, Marketing, Quotes, Sales, WorkLeave a Comment

A recurring topic in our CEO Roundtables is how to attract great employees. The labor pool has plenty of average candidates, but businesses who want the best must keep abreast of the latest hiring strategies.

  1. Brand your company as a great place to work. Your story is shared best by you and the people who work for you. Put video testimonials of employees explaining why they enjoy their job on your website, and on social media channels. Apply for “Best Employer” and “Great Place to Work” awards. Emphasize what makes you unique in your industry.
  2. Polish that Glass Door. Employers routinely look at Facebook profiles to learn more about prospective employees. The tables have turned; websites like Glassdoor now give employees a place to rate their organization. Make good on your promises.
  3. Be Willing to pay for Talent. Make sure your total compensation package is competitive. Emphasize perks such as training, innovation, and potential for growth.
  4. Embrace flexibility. If full time expertise is hard to find, broaden your search. Be flexible; part-time? remote? Inexperienced but ambitious?
  5. Simplify job applications. If you use online recruiting sites, complicated applications can turn people off. 60% of all job seekers quit in the middle of filling out online applications because of length or complexity.
  6. Give better perks than coffee. Traditional benefits packages include health insurance, 401k and vacation/PTO hours. Many job seekers are looking for a more laid-back dress code, flexible hours, education assistance, or a company that is mission driven. Check out this article in the Forbes Advisor.

It’s hard to find a perfect candidate, but training can get them close. Flexibility and willingness to learn are important, attitude and soft skills can be more important than experience. How will you know the candidates who aspire to better themselves are the ones that will, in the long run, better your business?

The road is easier together,


Linda Laitala, President
Raven Performance Group

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