The Devil is in the Details and the Fine Print

Linda LaitalaAround The Table, Business, Employees, Leadership, Management, Marketing, Quotes, Sales, WorkLeave a Comment

How often do you come across an ad that seems too good to be true? The saying “the devil is in the details or the fine print” cautions us to be wary. When you open a bank account, log onto a website, sign up for a “free” app or a new cell phone, you agree to terms spelled out in the fine print. Unfortunately, even though there may be significant provisions listed in the fine print most of us simply trust the salesperson and the large print.

Ah but Caveat emptor: let the buyer beware

Credit Card applications announce you’re pre-approved but in the fine print specify, “subject to approval”.

Bowflex TreadClimber ads claimed all you have to do is “walk to lose weight” like the muscular customer they show who lost 80 pounds. The fine print reveals average weight loss is 17.4 pounds, and for women, the need to adopt a meal plan of 1,000 calories a day.

A recent catalog announced an 80% off storewide sale. A magnifying glass revealed the tiny words “up to” in the heading.

Edgar Dworsky, editor of MousePrint.org has made it his mission to expose the strings and catches buried in the fine print.

Aren’t you tired of incomplete and misleading offers, disclaimers and double talk that create the necessity for fine print? I know I am.

The road is easier together,

Linda Laitala, President
Raven Performance Group

Leave a Reply