This might be the shortest and most important blog I write all year.  If you’re asked to keep something confidential…do it.

Information is valuable currency and it’s great to be “in the know”.  But in business, reputations are built on trust; keeping information you have been entrusted with confidential makes you credible and trustworthy.

The same holds true in personal relationships.  When someone values your relationship enough to share private information, don’t betray that trust.