My husband walked into the kitchen last week and announced, “My toothbrush is smarter than I am!” He may be right. Elmer’s new electric toothbrush has five brushing modes, a pressure sensor to tell him if he’s brushing too hard, Advanced Triple Zone Cleaning Technology, a digital wireless Smart Guide that acts as a clock when not in use, 8,800
Do You Give Your Customers Moments Of Magic Or Moments Of Misery?
In 1986 Jan Carlzon, former president of Scandinavian Airlines wrote a book called “Moments of Truth”. As Carlzon says, “Anytime a customer comes into contact with any aspect of a business, however remote, it’s an opportunity to form an impression.”
Are You Tracking These 4 Critical Sales Questions Every Day?
I was cleaning out files last week and ran across a list of questions one of my roundtable members shared three years ago. They are as relevant today as they were then.
The “Win-Win” Internship: How To Select & Savor Interns Who Will Enrich Your Business While You Enrich Them.
One of my favorite months of the year is September. O.K., partly because it’s my birthday month (yep, I’m a Virgo), but it’s also the month that a new crop of bright-eyed, bushy-tailed juniors and seniors go back to school. Each year I contact the accounting teacher and/or business teacher at our local high school and ask them to find
New Shoes, New Haircut, New Levels Of Success
What do you think of when you think of fall? Some of the first things that come to my mind are cool, crisp days, brilliantly colored leaves, and going back to school.
Light Bulb Moments – Bring ‘Em On!
I love going to conferences and being exposed to new ideas. That’s why I attended the MREA Energy Issues Summit last week and that’s where I had my most recent “light bulb” moment.
What Million Dollar Customer Have You Ignored today?
Have you ever had a bad car-shopping experience? Jim, an acquaintance, was shopping for a high end, luxury car. He contacted six dealerships. All sold expensive cars, yet only one showed genuine interest. The manager took all the time Jim needed, was highly knowledgeable and even told him when he could come back to look at a new model just
Gems Overheard On A Shuttle Bus
I took a vacation to Las Vegas last week. I’m not much of a gambler but I love the energy on Fremont Street. The unique characters, the bright lights and the largest gold nugget in the world have an indescribable appeal for me. (Yes I had fun and no I didn’t win any money.)
Are Your Customers Killing You?
The wrong kind of customer can kill your business. Most entrepreneurs start their business with a customer attraction philosophy of “bring ‘em on – the more, the better!”
Who’s Your Number 2?
A couple years ago a member came to my roundtable with the following issue: “My Dad is dying from cancer in Michigan and I have to be with him. I don’t have anyone trained to run my company when I’m gone. What can I do?”