Here we stand, on the brink of another new year, peering over the edge trying to figure out what 2024 holds in store for us.
- Uber is the largest “taxi” company – yet they own no vehicles and excel at connecting riders with drivers.
- AirBnB is the largest provider of accommodations – yet they own no real estate.
- Facebook is the largest media company – yet they create no content.
- Crowdfunding businesses like Kickstarter and IndieGoGo are expected to surpass venture capital funding – yet they have no funds to invest.
Business is no longer just about making stuff and selling stuff. Now customers want to connect with other like-minded individuals seeking more value in the long run.
Based on his permission marketing approach, Seth Godin says you need to deliver anticipated, personal and relevant messages to people who want to receive them. “It’s a privilege to talk to people who will listen to you.”
Godin goes on to say that you’ll learn more from attendees at a conference than from the speakers. “When we create an environment of connection, we create enormous value developing a network of people who want to pay attention to one another.”
As you peer into tomorrow, how will you create appreciated and valuable connections for you and your customers?
The road is easier together,
Linda Laitala, President
Raven Performance Group