Every year about this time, company leaders start planning for the upcoming year. They look at equipment and technology needs. They make educated guesses about sales. If they’re lucky, they have a backlog of orders to carry into the next year. They add that backlog to historical sales data to produce a revenue target.
“As far as I’m concerned, strategic planning is a colossal waste of time and energy. I’m not doing one anymore”. Douglas made no bones about it, he was frustrated by the hours he and his staff poured into strategic planning only to have the document sit on the shelf unused and unviewed until the next year when it was time