Joe’s company was in dire need of a marketing director. With several new products to be launched, marketing was a bottleneck. The CFO, Sandy, recommended that Joe consider her friend Lisa.
FEBRUARY 2020 ANSWER TO THE QUESTION OF THE MONTH: Describe your most successful technique for getting customers.
Describe your most successful technique for getting customers. We used to do a lot of advertising. Now we focus on social media. I think it’s word of mouth and being consistent in the work we do. We’ve worked a long time on the sympathy business – people who come in say they can always tell which flowers came from our
How to Say Goodbye
After many years and thousands of dollars in services, Marie’s favorite stylist retired from XYZ Salon. Marie tried unsuccessfully to find another stylist that made her look and feel as good as her previous one had but to no avail. Frustrated, she scheduled an appointment at a different salon. She was thrilled with the results.
Finding Business Success Using the Strategic MAP
As a business owner/leader, your time is limited and therefore valuable. Do you spend too much time IN your business instead of ON the business? Are you getting caught up in incidentals, emails, trivia, instead of setting and following through on priorities that will grow your business?
A Head Full of Ideas
When Tom Hanks received the Cecil B DeMille Award at the Golden Globe Awards, he shared an experience from his first professional job. He and other interns were partying at night instead of preparing for the next day. The director wasn’t having it.
Do Your Managers Hide The Dirt?
My mother was a busy and probably overwhelmed farm wife with four young children, gardens, canning, fixing three meals a day from scratch, the list goes on. When the linoleum in the kitchen was replaced, her major concern was that it hid the dirt. A neighbor (also a farm wife and busy mother) bought new carpet that would absorb moisture
Why Joy?
Perhaps you treasure a memory like this: Watching my daughter play tag one night when she was about five. She was running as fast as she could, dodging and ducking, staying just out of reach of the person who was “it”. Just before she was about to be “tagged” she reached the tree and gleefully screamed, “Home!”. The exhilaration she and
Go Figure It Out!
A server in a local restaurant was taking our drink order; “Coffee for my husband and a big glass of warm water for me”, I answered. The server replied “We don’t have warm water. We only have hot water and cold water.” Huh?! Figuring things out is a skill some people are good at: Give them a problem and they’ll try
What Do You Do When The Worst Happens?
Life randomly throws the unexpected at us all the time. We enjoy some events, such as finding a $20 bill, but a serious illness or the loss of a job can turn our lives upside down. Companies can also be forced to face dramatic changes: losing funding, an important customer or discovering a strong new competitor in their market.
Slower is Faster
When work is piled up it’s easy to get stuck, feeling that you need to rush through everything. But when you hurry too much, you’re prone to make mistakes and miss opportunities. You “can’t see the forest for the trees”. We get stressed and forget that we can increase our speed if we first slow down.